As opposed to traditional master plans which focus on scale and densities but remain relatively abstract in their implementation, the master plan for twofour54° combines an intricate play between urban design, architecture, and complex programmatic requirements. From the onset, designing a new media zone in Abu Dhabi meant inventing a precise programmatic mechanism that could simultaneously work as a dynamic urban concept and read as inspiring architectural expression.

The project’s programmatic specificity suggested a clear configuration. With triple-height production studios on nearly every block, the most coherent strategy involved a “deck” three stories above the street, and then individual towers giving character and interest to each block.